How to Design a Secure Application

Security has become the main factor for developing an application. If an application is vulnerable to risks, it cannot serve the expected result to users. It does not get success and your business goes downward. In order to ensure a higher download rate, you need to protect your app from common as well as severe damages that lead to the data loss. If you fail to protect confidential and sensitive data, you will lose the business goal in long run. Different new features are introduced by companies to design a secured app that keeps any third-party or hackers’ intervention away. Both native android app developers and iOS app developers have to take a responsibility to design an application that is protected with a high standard of security.

The mobile app development industry is growing and developers are facing a huge demand for building applications within a short span of time. While the basic security rule does not give the ultimate protection, hackers are using some advanced codes to access your confidential data. If you want to get success in the competition, you have to develop your app with a strong code of security.

Challenges a Company faces for securing their app:

A market research has revealed that most companies are unable to solve the security issues existed in applications. This is not because companies are ignoring this part. But, the developers’ team lacks the skills needed for protecting an application. Their knowledge is not updated to meet the right standard. Your company needs a professional team that resolves any issues targeting the lower growth of your company. They are well aware of app security guidelines and other needed skills.

Developing a mobile application takes time to complete its coding and designing process. It includes many details which should be carefully handled. A miss in the development phase brings disadvantages to your companies. The challenges in this respect are huge. When it comes to building a secured app, there are two options for companies. They can hire security engineers that are well are aware of every phase of an app development. They can also make their app development team know about the latest updates and help them grow their skills. While the first approach is the limited one, the second option holds an array of benefits.

There is another challenge lied in securing an application. Security is not a once in a lifetime affair. You need to continuously update the protection profiles to offer a better consumer interface. The codes should be updated with the new requirements. So, your application stays protected against new threats and vulnerabilities.

How can you design an application with the utmost security?

Cyber threats are becoming smarter every day. To protect your app from clutches of this danger, you need to build a strong protection for your applications. Native Android app developers are extending their skills to incorporate new strategies while developing an application. iOS app developers are also concerned enough to practice the best and high-level protection guidelines. Here are a few things that you need to consider when it comes to secure your app.

The demand for Data Loss Prevention (DLP) API:

The DLP feature was brought by Gmail in 2015. Since then, companies have been adopting these features for offering a secure way to visitors. The giants like Google and Amazon are even concentrating on the advanced approaches for DLP to make their communication secure and shield.

Amazon also uses Macie for their application and this new development in the security field comes up with the machine learning and the natural language process features. These options classify and monitor sensitive data. Macie is more an alerting engine that gives an automated response to threat and repairs the files.

Some companies even maintain a strong approach. They focus on DLP and compliance policies. Native app developers are also showing their interest in broadening the abilities of DLP API’s so that company will get the best of benefits. These DLP APIs provide the real benefits to companies. Companies no need to hire professionals for securing their applications.

Data protection feature:

Applications must have data protection features which are included at the time of developing an application. This can be done by a software security engineer or a professional app developer.

Security is the main reason for the failure of many applications. Include a high-level security to your application to keep threats and cybercriminals away from your app.

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Augmented Reality and Retail Business

Getting in touch with the client at the very moment when he or she wants to make a purchase is more important than showing an advertising banner when a person simply checks mails or plays games. Emergence of new technologies that facilitate the interaction between sellers and buyers has led to significant changes in online and offline shopping. Thanks to the rapidly evolving AR technology, stores can establish contacts with their potential customers at any stage: when a person is at home at a computer, looks for a product on a mobile device, walks past a shop window, or considers products directly in a store.. AR has been already used by such world-known brands as Nike, Lacoste, Topshop, IKEA, Heels.com and others.

Every day a person is faced with a huge amount of information, including hundreds of products, when he needs only one. On the way to buying exactly what we are looking for, we encounter a huge number of similar goods. Because of such similarity, it is often difficult for us to describe in words what we need, especially if an image is not attached to a product. To make it easier for customers to find the right product online, Heels.com used the Augmented Reality technology for visual searching. A special app compares photos, for example, of any shoes you like on the Internet with current offers of the store.

In this example, you can see that the technology analyzes pixels in the image and compares these data with those that are available on the online store. Thanks to this, you will no longer have problems finding the right thing that you once saw somewhere and have just decided to purchase it.

There is a variety of similar apps designed to attract potential customers.

AR-based AR-based applications enable customers to evaluate how different products will look on them (e.g., shoes, clothes, jewelry) or in their apartment (furniture, interior details).

To date, there is already a huge number of similar applications, programs and devices with Augmented Reality technology. In the nearest future, experts predict a real boom of AR technologies in various industries. Thus, until 2020, more than 200 million people will use AR apps on their gadgets to search for various products.But this is the way of individual development, which is required for serious players with large integrated marketing campaigns. However, even now, services are gaining popularity in the market, providing really cheap and relatively easy-to-use facilities for placing objects in AR.

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How to Choose an Online Payment Solution

How to choose an Online Payment Solution and our choice

The payment provider is chosen based on many different criteria. Some of these are the service availability in the country where your bank account is, costs of a transaction, monthly fees, the costs of integration, and whether it resolves sales tax issues or allows for integration with some other well-known payment solutions. Many of these questions must be answered by You the client. Stripe is our preferred choice as it had excellent API capabilities. This article will use Stripe as its payment processor of choice.

Best Practices for payment providers

Retry if transaction did not succeeded
The transaction might fail not only due to technical reasons but sometimes insufficient funds might be the reason. You should retry processing the transaction between an hour to couple of days later.

Know when your CC will expire
Some of the card details will expire or their data will no longer be valid for various reasons. When you do not have valid CC data charging the customer will not be possible. The major card schemes offer a service that lets you check if there are any updates pending for the customer data that you store. Some of the online payment solutions will even update card information for you. Stripe will do this for the majority of MasterCard, Discover, and Visa cards. Not only CC.

Be aware that in some parts of the world people are not willing to pay with their Credit Card
The best example of this is China when Alipay is the main payment source. It is worth noting that not all clients are happy giving away their card details so using a well-known payment method helps to increase the completion rate of potential transactions. Stripe also supports Alipay for China and for Europe Giropay, iDEAL

We would like to have PayPal
Sometimes clients just want to use PayPal as they are familiar with the brand. Don’t be stubborn – Stripe will help to maximize your profit. Stripe and Paypal are direct competitors there is no integration between them.

Best practices while using the Stripe payment process

PCI compliance with Stripe

Most users become PCI compliant by filling in the Self-Assessment Questionnaire (SAQ) provided by the PCI Security Standards Council. The type of SAQ depends on how you collect card data. The simplest method of PCI validation is SAQ A. The fastest way to become PCI compliant with Stripe is to make sure you qualify for a prefilled SEQ A. If so Stripe will fill the SEQ A for you and will make it available for you to download to your account’s compliance settings after the first 20 or so transactions. The way to achieve this is as follows:

– Use the Embedded form called Checkout, Stripe.js and Elements (it offers better layout customization then Checkout). You can use react-stripe-elements which uses Stripe.js API or Stripe mobile SDK libraries. When you’re using react-native go with tipsi-stripe. ipsi-stripe bindings are not officially supported by Stripe so support will not officially tell you that they qualify for prefilled SEQ-A compliance – but they do.

– If you are using web serve your payments pages should use HTTPS.

In all those cases data is securely transmitted directly to Stripe without it passing through your servers. When you choose the fastest way you will not have to do anything more. It is as simple as this until you reach 6 million transactions per year then you will have to fill a Report on Compliance to validate your PCI compliance annually.

Prepare for technical failure – Idempotency key
If you are using API to take payments you must prepare for a technical failure as all networks are unreliable. If failure happens wit is not always possible to know if a charge was made or not. In the case of a network failure you should retry the transaction. The Idempotency key is a prevention mechanism against charging a customer twice. If for some reason you submitted the payment twice – which may occur due to retrying operations after a failure. In Stripes node lib you just add it to options parameter while charging. Each Idempotency key will time out after 24 hours so after that time if you make a payment with the same Idempotency key you will charge the client.

Stripe charges in cents not dollars
Online payment solutions like PayPal charge in dollars rather than cents. But that in Stripes all charges are made in smallest currency unit. This is not only the case regarding dollars, Stripes does it for all currencies.

Test

Stripe provides many card numbers for you to test different scenarios on the frontend and tokens so you could directly test your backend. For example you can not only test Visa, Mastercard, American Express, Discover, Diners Club and JCB Cards but also international cards and 3D Secure Cards. Stripe also provides you with tokens so you can test failure scenarios like a charge being declined, or a charge being blocked because its fraudulent, an expired card, or a processing error. So you will be prepared for everything that can happen when you go live.

Do not put JSON in description – Use metadata

Be descriptive as you can. Metadata is your friend. You can enrich your Stripe transaction with custom data so you can then view it in the dashboard. For example you can add things like customer_id or the shipping_id in metadata so there is no reason to pollute your transaction description.

Should I collect more data?

The bare minimum to collect from a CC is its number, CVV and expiry date but you can collect more. You can also collect the zip code / CC holder name / address for Address Verification System (AVS). If you collect them it will increase payment security because the fraud prevention algorithms will have more data and will be able to react more accurately. However, from the user perspective it’s more data to type – which is not always good. Customers are only human and sometimes make mistakes when entering data which can also cause some transactions to be rejected. So you must decide on how much data you need and what will work best for you and your income. Equally banks will sometimes reject payments with a ‘do not honor’ status and you will have to contact your customer so they can ask their bank about the reason (high level of recent activity on a card, a lack of matching AVS information, a card being over its limit, or a range of other reasons which only the bank will know).

A Stripe Payout Example

Collecting CC data – (tokenization explanation and an example)

For collecting CC data we can use Checkout, Stripe.js elements lib, react Stripe elements lib which utilizes Stripe js, mobile libs, and react native tipisi-stripe. Checkout offers a selection of forms to collect data with, while other methods require you to craft your own custom form. The process of safely collecting CC data using a payment provider is called tokenization as we are exchanging all the sensitive data for a short-lived data token. And that is all that tokenization is about. This token can later be used for making a one-time charge of a customer or for creating a customer (See section below). The following example will focus on the simplest method of tokenization called Checkout. When using checkout we have two options, either simple and custom. Let’s look into the code.

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Brief Discussion on the Fundamentals of Digital Marketing

With the introduction of computers and the internet, companies prefer to do sales and marketing in a non-traditional way. Instead of relying on door-to-door sales and marketing, modern businesses prefer to maintain corporate portals where they highlight the products or services meant for marketing and sales. Modern business houses prefer digital marketing to sell products or services as this method of sales and marketing is considered effective yet less laborious. This blog highlights the fundamentals of digital marketing. It also discusses SEO and its role in web marketing.

Digital Marketing and Search Engine Optimisation

SEO is also known as search engine optimization and it is very important as far as web marketing is concerned. Companies hire the expertise of professional web marketers to sell their products and services. The expert digital marketer uses their skills, strategies to market, and sells products or services. The professionals in the field of digital marketing use SEO to enhance the visibility of client resources like websites, webpages. More visibility of client online resources implies that the business seeking SEO services attracts more web traffic, hence there exist greater chances of lead generation, conversion of leads to sales. If a business manages to convert leads to sales then it implies that it generates business profits.

Benefits of SEO

Following are the benefits of using SEO as part of web-marketing:-

SEO helps a business to enhance its ranking in the various search engine research pages
It helps to attract more and more quality online traffic
It helps to generate leads
Convert leads to sales
SEO contributes to business profitability
Search engine optimization also contributes to branding

Types of SEO

SEO or search engine optimization is of two types and they are as follows:-

On-Page SEO
Off-Page SEO

What is On-Page SEO?

At first, it is important to say that when web marketers do SEO then they deal with client websites or other web resources. On-page SEO is the type of SEO that is done on the website of the client. It deals with keyword research and analysis. In On-page SEO, digital marketing experts require to have skills in writing and posting content for the client website. Such contents include the Title, meta description, body of the content. On-page SEO is associated with using keywords in the website contents. The expert search engine optimizer should make sure that the keywords are well-researched, they are not that competitive but have high online search values. Moreover, the keywords that need to be used in the content should be relevant. For keywords it is important to mention that there are broadly two types of keywords 1) Short-tail keywords 2) Long-tail keywords. Short-tail keywords are more competitive than long-tail keywords and hence the chances of converting leads to sales are low with short-tail keywords. It is always advised to use long-tail keywords in website content while doing on-page SEO. Besides, on-page digital marketing also involves search engine indexing so that a website or a link has higher visibility in the search engine results pages.

Off-page SEO

Off-page SEO also deals with search engine optimization activities that are outside a website. Off-page search engine optimization deals with link-building. Proper link-building of a website can enhance the DA (Domain Authority), PA (Page Authority), PR (Page Rank) of the website. It implies greater exposure of the client business, more lead-generations, and conversions. For more information on Off-page web marketing visit relevant websites available online.

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Understanding The Significance of Content Writing in SEO

SEO or search engine optimization is very important for the growth of a business. Web marketers or SEO specialists who are responsible for doing the search engine optimization of client websites require adopting SEO strategies to enhance the visibility of the website in the various search engine results pages. The website visibility depends on how well the SEO expert conducts on-page as well as off-page optimization of the client website. In the context of on-page or off-page search engine optimization, it is important to understand that the emphasis is always on the website contents. It is important that the content for on-page as well as off-page search engine optimization is well written with proper distribution of keywords, anchor text. The objective is to attract more and more web traffic to a business. From this angle the significance of content writing and content writers is high when it comes to search engine optimization.

Tips on Writing SEO Contents

This blog discusses how you should write content while doing on-page or off-page SEO activities.

On-Page Content Writing

if you are focussing on on-page activities then you know that you have to write high-quality content for your website pages. The objective is to attract more and more traffic to your business. Understand that greater traffic implies higher lead-generation and subsequently greater conversion of leads to sales. While writing on-page content like the content for a website’s about-us page, you require to be very specific about your business, you require to highlight your business objective. While writing the content you can use anchor text as and where required. The links that you use need to be relevant. There should not be an overuse of keywords. The keyword distribution should not exceed 1%-3% in the entire content. If you follow these rules then you discover that your website content is presentable and attracts more and more online traffic.

Off-page Content Writing

Off-page search engine optimization means link building. Link building in SEO is very important as it helps to enhance the page rank of a website, it helps to enhance the DA or domain authority value, the PA or page authority value of a website. During the process of link building, the web marketers require to post content along with relevant links in a number of blog sites, article sites, forum sites, question answers site, press release sites. To create the content the web marketers require the participation of content writers. To do off-page content writing the web marketers require to follow some rules. They require to write content on the topic, include keywords that are relevant to the topic. The content writers require to use anchor texts linking relevant websites or web resources. In this context, it is relevant to add that the content writers can do keyword research to find out the keywords to be used for the content, or else the list of keywords will be furnished by the client. There should not be an overuse of the keywords. The entire content should have a keyword density in the range of 1% to 3% only.

This blog highlights the fact that content writing is immensely important for both on-page as well as off-page SEO. Therefore, the next time you wish to do SEO of your client’s website then be sure to hire the quality services of a professional content writer.

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Strengthening and Enforcing Our Profession

In order to be an effective project manager (PM), we should look at our definition of project management. Definitions surprisingly vary greatly by organization and individual. We should be careful about calling something project management that really is not. Doing so often confuses the profession. Call it what it is. If a position is more administrative, add this label. If a position is more holistic with overall responsibility and leadership for the success of the project, I’d be more inclined to call it project management. Well defined roles are not only essential for the organization and individual, but for the profession at large.

If someone is used to providing project leadership and overall project responsibility under a PM title, certain expectations are set. If the next opportunity doesn’t provide the same opportunities and expectations both the organization and individual may experience issues. Likewise if someone is in a lower level position where they simply schedule meetings and follow-up on action items, this individual may develop an inappropriate perception of project management. Remember, a true PM is responsible for all aspects of the project, including management of scope, time, cost, quality, procurement, human resources, communication, risk management, stakeholder management, and integration. I’d even take this list a step further and involve the PM in scope discussions during business development. It’s never too early to involve the person responsible for high stakes efforts.

Other pet peeves of mine are a lack of analysis and a lack of communication skills. Project management isn’t about producing reports or documents, but managing to ensure project success. Project data is necessary to ensure success, but without analysis and interpretation it is strictly administrative data. I’m also often amazed at the lack of communication in project management. Strong PMs spend eighty to ninety percent of their time communicating. This doesn’t mean just forwarding emails, but providing impact analysis and recommendations. And my final pet peeve (for this posting!) centers on improperly handling situations by escalating all items or informing all parties of all developments. This goes along with communication. Determine your stakeholders and how you will interact with those stakeholders. It may be easier to copy everyone involved, but it’s not about what is easy.

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Ways to Create a Powerful Website Design

For businesses to grow and be successful they need a website since this is among the most effective tools to realize their goal. This is also the way to draw potential customers to the products and/or services they offer. In addition, this has a wider reach compared to other marketing methods without their high startup costs. Businesses can consider the following tips to create a powerful web design.

Take Advantage of Visual Hierarchy

The term visual hierarchy refers to the arrangement of website elements like the color, font size, white space and position to put emphasis on the primary point for every page. In order to complement a call to action (CTA), it is important to direct the eyes of visitors to something they want done by means of these visual factors.

To highlight their landing page’s central theme, they can do the following:

Make the font size larger.
Place the text at the top part of the window.
Choose a contrasting color since this stands out from the rest of the page.
Include a captivating graphic or video making use of the latest innovative web design trends.
Use white space so it will stick out from other text.

Use Minimalism

Businesses should use and integrate the above mentioned elements on the website but they have to keep in mind that this should be done in moderation. If this is overdone, this will cause cluttering, which will make customers confused or even worse, discouraged.

Also, they should not let visitors complete many tasks. They should minimize form fields as well as menu items and only focus on one CTA that has one goal per page.

According to a Google study, users do not like visual complexity. There are ways to simplify a site such as:

Eliminate the Sidebar – rather than have readers click on information on the sidebar, the process can be made easier by taking away this element and just create a very long page. In this way, they will be able to scroll through the content and scan everything, raising the possibility that the message of the brand will be conveyed.

Go for Familiar Layouts – while they may think that an unusual site design will set their domain apart from the rest of the competition, visitors are actually attracted to simple layouts with easy to understand icons and effects. Also, using a regular web structure can improve navigation on their site.

Prioritize Readability

Businesses should consider readability to make it easy for users to recognize and comprehend the text on their site. Prioritizing this factor will make sure that users will not have a difficult time in scanning their site and will remember the information they want to be retained. They should use the most ideal typeface, font size and contrasting colors for their brand.

Conclusion

Websites are important since these provide prospects with information on the business, which includes the office address, email address and phone numbers.

In addition, websites enable businesses to build and establish credibility in their niche of choice by being a source they can trust and rely on. The best SEO strategies and relevant content will help establish their authority in their industry making use of their domain and most especially, a powerful website.

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Data Science And The Advantages It Offers

Data Science has turned out to be a progressive technological field that everybody seems to talk about these days. In fact, it is considered the ‘most appealing job of the 21st century’. Let’s find out more about it.

Data Science is a buzzword and not a lot of people understand it. While many human beings desire to emerge as data scientists, it is indispensable to check out the advantages of this field. Let’s check out some of the advantages.

1. It’s in high Demand

Data Science is in high demand. Prospective job seekers have several opportunities to avail of. It is the quickest developing field of job on LinkedIn and is envisioned to create 11.5 million jobs by the end of 2026. This makes Data Science a pretty employable job sector.

2. Abundance of Positions:

There are very few human beings who have the required skill-set to become a good data scientist. Therefore, this field of job is less saturated than other IT sectors. Therefore, this offers a lot of opportunities. The subject is high in demand but there are not many professionals out there who can meet the demand.

3. A Highly Paid Career option

Science has created a lot of highly paid jobs. According to Glassdoor, Data Scientists make more than of $116,100 per year. This makes data science one of the best moneymaking professions out there.

4. Versatile

There are several purposes of data science. For instance, It is extensively used in health-care, banking, consultancy services, and e-commerce industries. So, this field is a very versatile. Therefore, you will have the chance to work in a number of fields.

5. Data analysis

Data analysis companies require experts to analyze their data. They not only analyze the data but also enhance the quality of it. Therefore, this offers a lot of benefits for companies that are looking for an ideal way of getting their data analyzed.

6. Data Scientists are Highly Prestigious

Data Scientists allow different types of groups to make smarter business decisions. Companies rely on these professionals and use their understanding to grant much better services for their clients. So, these people play one of the most important roles in the company.

7. No More Boring Tasks

This has helped a number of industries to automate different types of redundant tasks. Companies make use of historic information in order to train machines to perform repetitive tasks. This has simplified a lot of hard jobs undertaken by real people before.

8. Data Science Makes Products Smarter

This field involves the use of Machine Learning that has enabled industries to create higher quality merchandise that are customized for each consumer.

For example, Recommendation Systems use on e-commerce web sites provide customized insights into the likes and dislikes of customers primarily based on their historic purchases. This has enabled computer systems to apprehend human-behavior and make data-driven decisions.

9. It can Save Lives

The Healthcare sector has been substantially uplifted due to of the advent of data science. With the introduction of computer learning, it has been made much easier to become aware of early-stage tumors. Also, many different health-care industries use these systems in order to assist their clients.

10. Data Science Can Make You A Better Person

This will not just provide you with a good profession but will also help you develop your personality. You will be able to enjoy a problem-solving attitude. Since many of these roles bridge IT and Management together, you will be capable to get the most of both the worlds.

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